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“JUST DO IT” is a compellingly catchy slogan, but it’s a bit overwhelming and slightly frightening for some of us.

“Really? I don’t think I can do it. So, I just won’t even try.”

But, just starting, that’s not so risky or intimidating.

Just attempt one push-up. Just take a short, easy walk. Just start writing something, even just a sentence, that you don’t have to share with anyone if you don’t want to. Just say “Hello” to that person. Just try that new habit for a week or two and see what happens. Just begin that hard thing you don’t feel confident about or eager to do.

Don’t even think about the entirety of the project or the goal. Most goals are arbitrary anyway. And imagining the steps down the road can take your focus off the one step right in front of you now. And that step is not so hard.

Thinking about starting is not the same as starting. Don’t worry about being perfect or getting it just right. The audacity of beginning something that could end up being awesome might give you enough oomph to get over the hump of meh.

Meh is a good place to begin, actually. You can trick yourself by saying, “Let me start with this awful, unimpressive, tentative first step or first draft.” Intend to be mediocre if you have to to take the pressure off. And then you can’t help but get better if you keep going.

But you can’t keep going if you don’t get going.

Just start.