I’m a sucker for an Apple product announcement. Yesterday’s event inaugurated the Steve Jobs Theater at the new Apple campus. The theater looks stunningly gorgeous, as you would expect from the world’s most prominent design-centric company.
The products announced were almost overshadowed by the venue and by the touching tribute that opened the keynote. The first voice heard as the event began was that of Steve Jobs himself. It was a recording of what I’m assuming was an internal speech Jobs gave to Apple employees years ago. It’s worth watching just the first five minutes of the keynote to appreciate this moment.
Here’s the text of that opening message:
“There’s lots of ways to be, as a person. And some people express their deep appreciation in different ways. But one of the ways that I believe people express their appreciation to the rest of humanity is to make something wonderful and put it out there. And you never meet the people. You never shake their hands.You never hear their story or tell yours. But somehow in the act of making something with a great deal of care and love something’s transmitted there. And it’s a way of expressing to the rest of our species our deep appreciation.” –Steve Jobs
A lovely thought. To express your appreciation for all you’ve been given by others, “make something wonderful, and put it out there.”
Do your part for humanity. Make good art. Be a craftsman of your work. Give your full attention and your best effort to whatever has been entrusted to you.
Shine where you can. Be awesome.
It’s a small price to pay in gratitude to those who’ve given their best art, who’ve made something wonderful and put it out there for us.