“The hardest thing is spending the most time on the most important things.” –Matt Mullenweg
Mullenweg is the very young founder of WordPress (the home of this web site and many more). He said this in the most recent episode of The Tim Ferriss Show podcast when talking about his work and his company’s focus. (Ferriss’s podcast has been killing it recently with quality guests.)
Knowing what’s most important is one thing. Relentlessly devoting most of your time, at the expense of good things that just are not most important, is another thing. But these two things are everything.
Choose what to focus on, what will have the biggest impact over the long term, and keep checking that your time and attention are pointed there. This means eliminating good stuff, but the most important stuff likely won’t get done otherwise.