Ben Thompson has a great post today about wearable technology in light of Apple’s upcoming new device: How Apple Will Make the Wearable Market
Thompson lately has been putting out a consistent stream of thoughtful analysis of Apple especially and of the direction of technology in general. In his most recent post about the Apple Watch he points out that most critics base their pessimism on how new technology will fare in the world as it is rather than looking imaginatively at the world as it might be.
He offers this:
For all of the changes that have been wrought by technology, a huge amount of our daily existence really hasn’t changed in a very long time. Consider keys: in my bag I have several pieces of metal, hopefully unique, that unlock doors or start up machines that run on controlled explosions. It’s positively barbaric! Money has improved a bit – cash is certainly a very old concept, although credit cards are more modern – but the idea that we physically hand someone access to a huge amount of money (i.e. our credit cards) without even thinking about it is odd. We operate lights with switches, print disposable tickets for everything from airplanes to concerts, and pack identification from a whole host of authorities, including the government and workplace.
It’s increasingly plausible to envision a future where all of these examples and a whole host of others in our physical environment are fundamentally transformed by software: locks that only unlock for me, payment systems that keep my money under my control, and in general an adaptation to my presence whether that be at home, at the concert hall, or at work.
He then goes on to explore how wearable devices can take a central role in such a future. And Apple is differentiating their device by making it desirable, aesthetically and emotionally, as well as remarkably useful. It’s not just a smart watch, there is also a good bit of art to their watch.
Apple’s focus on fashion is part of the plan to make their watch a cultural hit and not just a geek fetish. And widespread adoption would be necessary for all the parts to come together to make wearable technology more than just a fad for technology enthusiasts.
Reading Thompson’s post reminded me how much my family enjoyed using Disney’s MagicBands when we visited Disney World more than a year ago. These colorful bracelets unlocked our hotel room door, served as our tickets to enter the parks, managed our Fast Passes for rides, and were used to pay for our meals and souvenirs at restaurants and stores throughout the Disney resorts.
As much as I love good technology, I’ve been reluctant to get excited about Apple Watch. I have been imagining its primary function was to enable notifications to work more seamlessly. It seems to be a notification delivery machine. Literally. And I am anti-notifications. The fewer interruptions, the better.
Yet, a watch that would connect with my life in an abundance of helpful ways, the way the Disney MagicBands did, would be one that would earn a central role in my life the way the iPhone has.
There’s a long way to go before the infrastructure is in place to create such a connected and wireless world. But selling lots of Apple Watches would push that vision forward faster.
It’s hard for me to vividly remember the pre-smartphone world. The iPhone was a niche product with no app store, weak processing power, super slow internet, and a high price tag when it was introduced in 2007. Those who, at the time, saw the world as it was, dismissed its chances. But look at the world as it is now.
Consider the world as it might be from this point on. How will wearable technology and the infrastructure interacting with it look five years from now?
Since reading Thompson’s post, I’ve been browsing the Apple Watch options online, the sizes and band choices, and imagining wearing a watch again for the first time since 2008. (My favorite at the moment: Apple Watch Sport, space gray, black band, 38mm.)
It may be a year or two before I pull the trigger. I’m not a knee-jerk early adopter. The sweet spot of form and function and a robust ecosystem for these devices is surely at least a couple of iterations away. But I think it’s coming.