I took a day off today. My kids are on spring break, and my wife is out of town for work. Daddy-daughter day included plenty of play time, a trip to the movies (Spongebob… meh), dinner out, and a grocery run. Yet, somehow, I was able to take in the entire live-stream of Apple’s product announcement event this afternoon.
Kind of like wearing a favorite UGA shirt on a football Saturday, I put on my Daring Fireball t-shirt and pulled up the event on my Apple TV to cheer on the possibilities that would be unveiled. Apple is great at these carefully choreographed events, which are filled with sharp product videos and occasionally genuine surprises. I’m a complete sucker for them. As a fan of both great presentation dynamics and Apple products, these events are right in my wheelhouse.
Today’s event was expected to be about the new Apple Watch. And it is a fascinating new product category that may ultimately change the way many of us use technology. I’m in wait-and-see mode as to whether I will ever want one.
But what I’m still thinking about hours after watching is the new MacBook that was unveiled. It’s lighter and thinner than the 11″ MacBook Air (which my wife has and we both love), yet it has a 12″ retina display and all-day battery life. Plus, it includes new engineering for a flatter, more fluid keyboard and something Apple is calling a “Force Touch” trackpad which responds to how hard you tap. There’s a bit of trade-off in that the processing power of this new MacBook is not as robust as what you can get in a MacBook Pro. This is not the machine for those doing regular heavy lifting like video editing and Photoshop.
This new MacBook, though, looks like the ultimate writing machine. The form factor seems like they’ve finally hit the sweet spot for portability and features. Harry Potter author J.K. Rowling famously said a few years back: “The MacBook Air changed my life.” She felt it was the ultimate writing tool because of its size and performance. This new MacBook improves on the Air in many ways, but especially with the HD screen.
And you can see the convergence across product lines for Apple. If an iPad married a MacBook Pro, this is what their offspring would look like. This MacBook is a bit like an iPad that runs Mac OS with a killer keyboard attached.
My personal Mac is an old iMac that’s more than six years old. This new, svelte MacBook has jumped to the top of my wish list. And Space Gray? Yes, please. (Guess I need to start saving. That hot water heater we had to replace today did not help…)
The iMore crew has a good summary of the features and a glowing early assessment from their time giving the new MacBook a go in the hands-on opportunity after today’s event.