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Yesterday I received Seth Godin’s new book, What To Do When It’s Your Turn. I haven’t read it yet, but it’s a delight to hold and thumb through. The design is rich, colorful, and compelling, with big photos and pulled quotes and blog-like bursts of wisdom throughout.

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It is giving me new hope for the printed word, for books with real pages to turn. If you’re book is going to just be words, I can appreciate it just as well on an iPad or a Kindle. But if it aims to connect beyond just words, if there is a feel to it you hope to convey, an aesthetic quality that moves the reader visually and kinesthetically, then digital bits won’t be enough.

Godin’s new book has a pleasing heft, literal and metaphorical weight that you wouldn’t feel if you were reading it on a device. This is the kind of book that’s a bit like a souvenir for ideas. You’ll want to show it off and pass it around, and that’s his aim. Spread great ideas. Ideas with depth deserve a vehicle, a medium, to match.

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As we consider the spread of ideas in the internet age, don’t pour one out for physical books just yet. When you make the whole book a work of art ––not just the art in writing the words, but in crafting the physical container of those words (and images)–– possibilities emerge that take the connection between a creator and an audience to a new level.