Think different

This classic, much heralded ad campaign helped redefine Apple when the company was on the ropes in the 90s, fighting to be relevant again with Steve Jobs back in charge after his long exile. The version of this commercial that aired was narrated by the actor Richard Dreyfus. After Jobs died, this version, with Jobs narrating was released. It’s nice to hear this – his mantra, his vision – in his voice.

Here’s to the crazy ones.

Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently — they’re not fond of rules… You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things… they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.
–Apple’s “Think Different” ad

3 thoughts on “Think different

  1. […] were demoralized. One of his first and most important actions was the creation of the famous “Think different” campaign. Just those two words alongside the Apple logo overlaid on the image of an iconic, […]

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