No tears in the writer, no tears in the reader. No surprise in the writer, no surprise in the reader. –Robert Frost
via Darren Rowse
Write what’s real for you, what moves you and what delights and confounds you.
Reveal yourself, to the point of discomfort if necessary.
Be direct and clear and true, but honor the mystery and relish surprise.
Allow the reader to explore and discover and be provoked.