Tony Fadell, the former Apple employee who led the original iPod team, talks about the importance of “noticing” in this TED Talk about design.

He refers to his old boss, Steve Jobs, and his continual exhortation to his staff on “staying beginners”, to constantly try to see the world with fresh eyes and as the customer might see things. 

“In the beginner’s mind there are many possibilities. In the expert’s mind there are few.” –Shunryu Suzuki