IMG_1104.PNG

Form AND function. Both should be remarkable. Quality content can get lost in poor delivery. Details matter. Presentation matters.

I love how Apple cares as much about the package design as they do about the hardware and software engineering of their products.

Tweaking the details of a design often leads to new insights in the content for me. And if I care enough about the content, I want to present it as beautifully as I can.